Patron came to Milwaukee with their International Cocktail Karaoke Showcase where bartenders from across the country form Bands and compete for the title of International Cocktail Karaoke Champion. Bands are given five minutes to perform a song and serve a cocktail inspired by the song, on stage during the song’s duration. The cocktails are served to a board of three judges, who judge the bands based on cocktail quality, performance, and the crowds engagement. A winner is then chosen at the end.
We captured the event for both Patron and the night club hosting the event, Lucid Light Lounge.